Branding, visual identity, and labelling 

OMEGA Craft Beer is a conceptual branding project built around four beer varieties, each represented by its own illustrated character and individual colour treatment. I developed the logo, character artwork, bottle labels and packaging system to give each product a distinct personality while keeping the range recognisable as one brand.

The identity was then extended into posters, social media content and a website concept, demonstrating how the visual system could work consistently across packaging, print and digital touchpoints.